Following his training as an industrial manager at Dr. Oetker in Bielefeld, Peter Wendeln joined Milchhof Ice Cream, near Düsseldorf, where he worked until 1992, ultimately as sales manager. After this he studied at the Academy of Business in Hanover, Germany. At this point he moved to Wendeln GmbH & Co. KG, near Cloppenburg in the north of Germany, a large bakery company with leading German brands (Golden Toast, Lieken Urkorn), where he headed the company’s sales and marketing activities. He continued in this position following the acquisition of Wendeln by Kamps AG in 1999.
Since 2003 Mr. Wendeln has been managing partner of Wback GmbH. In this role he established Wback with its manufacturing sites in Bönen (North Rhine-Westphalia) and Leipheim (Bavaria) as the most modern producer of soft bread rolls (e.g. for Burger King). In 2014 he successfully sold the main part of the company to a financial investor, since which time Mr. Wendeln has been managing partner of Wendeln & Cie. Asset Management GmbH.